Jeff Nathenson has more than thirty years of international experience in media extending from production and operations through to business development and sales. He currently is the managing director for the international division of Whistle, the digital entertainment media company for Gen-Z. Launching the international business of Whistle in 2014, he has worked on strategy, programming, channel management, marketing and monetization on behalf of the Premier League, the Olympics, FIFA, World Rugby, Major League Baseball and many others.
Prior to Whistle Sports, Jeff helped launch the partnership programme on YouTube, bringing BBC, C4, ITV, Fremantle, Endemol and many others onto the platform. He ended his time at YouTube as its head of football. Jeff also has worked at Turner International, IMG, and Dow Jones.