Jo Redfern is an expert in children’s media with almost 2 decades’ experience in content strategy. She has worked on brands such as Peppa Pig, at Studios such as Disney and brand managed the CBeebies portfolio in the UK including the hugely successful CBeebiesLand Theme Park and Hotel.
Her passion is for developing IP that combine entertainment and education at their core – which in 2022 means creating brands that live across multiple platforms, reaching children wherever they are, and in a way that engages them seamlessly as they live their lives between the physical and digital world. She is an avid user of data and insight to identify how children interact and consume content in the ‘metaverse’ and uses it to develop strategic opportunities for new IP. Her aim is to create future forward content brands that make kids laugh, spark their imaginations and that make learning enjoyable.