Jo Redfern is Strategy Consultant for youth media brands with two decades’ experience in content and platform strategy. She has worked with Studios such as Disney, managed the CBeebies portfolio in the UK and more recently has pivoted to working with IP being created and scaled primarily on non-traditional platforms such as TikTok, YouTube, Roblox, Fortnite and more.
Her passion is for developing IP that combine entertainment and education – which in 2023 means creating brands that work across multiple platforms and touchpoints, reaching Generations Z and A where they are, and in a way that engages them seamlessly as they live their lives between the physical and digital world. She is an avid user of data and insight to identify how youth consume on these ‘metaversal platforms’ and uses it to develop strategic opportunities for new IP.
