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John Cassy

John Cassy is Founder of Factory 42, one of the UK’s leading immersive content and experience studios. The company’s mission is to make knowledge entertainment and create experiences that matter. As an Executive Producer he leads a multi-disciplinary team made up of artists, producers, engineers, animators, gamers, researchers, and an architect whose work has been recognised globally with multiple awards.

Factory 42 partners include Comcast’s Sky, the BBC, EE, Google, Facebook and Magic Leap, while the company has also led significant R&D projects for UK Research and Innovation and DCMS. Talent relationships include Sir David Attenborough and environmentalist Chris Packham. Prior to Factory 42, John spent 10 years at Sky. Before that was a journalist at The Guardian. He has served on the DCMS’s expert advisory panel exploring recovery mechanisms for the creative industries post Covid and is an Honorary Professor at University of Exeter.

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