Melissa is Head of Product, Data & Analytics for Finecast. Melissa looks after product solutions, strategy and deployment for Finecast in the UK. She is responsible for, amongst other things, pricing, analytics, measurement, inventory management, audiences and data.
Prior to Finecast, Melissa worked for Dentsu in their Dentsu Data Labs team and as part of the Amplifi Product team. Before joining Dentsu, Melissa worked in digital advertising for agencies in the UK and USA.
With over 13 years of experience in media, product development and data, Melissa brings perspective and insight into the ever changing digital and TV landscapes.