Rufus started his career at McCann Erickson. After a further stint in the agency world at JWT, Rufus joined Channel 4 to help launch their brand-new digital entertainment channel, E4. Over the next decade, Rufus helped lead the further diversification of Channel 4’s digital portfolio with the launch of More4 and 4oD.
Rufus is currently ITV Managing Director Streaming, Interactive & Data, overseeing all of ITV’s current digital products, ITV Hub, ITV Hub+ and BritBox, and the forthcoming launch of ITVX, ITV’s new free streaming service launching in Q4 this year. He also has responsibility for ITV’s interactive business and its group wide data strategy.
Previously Rufus was ITV’s Chief Marketing Officer and was Marketing Week’s 2020 Marketer of the Year. He has been Chairman of Freeview and is a Trustee of the London Wildlife Trust, helping improve the capital’s bio-diversity.