AI Media
Founded in Australia in 2003, AI-Media is a pioneering technology company specialising in innovative captioning workflow solutions.
As a global leader, AI-Media provides high-quality AI-powered live and recorded captioning and translation technology and solutions to a diverse range of customers and markets worldwide.
For the first time in February 2024, AI-Media was able to unveil ground-breaking data showcasing the superiority of its AI captioning product, LEXI, over traditional human workflows. This milestone further solidifies AI-Media's position as the foremost AI technology leader in live and recorded captioning workflow solutions.
With a commitment to utilising our deep industry experience and sophisticated AI technology to create solutions which streamline and simplify processes, AI-Media empowers leading broadcasters, enterprises and government agencies globally to ensure seamless accessibility and inclusivity in their content.
AI-Media (ASX: AIM) commenced trading on the ASX on 15 September 2020.
As part of our 'Brains Behind the Bigger Picture' series, we asked our partners to answer some of the burning issues from this year's programme. Here AI Media gives their take on TV today and tomorrow:
Fast-forward to 2030, what do you think will be the single biggest change in how people experience television?
By 2030, television will be fully personalized and increasingly language-agnostic. Viewers will expect content to adapt to their preferences in real time - from the language it's delivered in, to the format and level of detail. Accessibility tools like captions, translations, and even AI-generated summaries will be seamlessly integrated into every viewing experience, not as an add-on but as a default feature. For broadcasters, this shift will unlock entirely new ways to engage and monetise global audiences.
What emerging technology do you believe is most likely to disrupt TV – and what are we underestimating?
AI voice translation will be a game-changer. As generative AI evolves, it’s no longer just about understanding speech - it’s about replicating tone, preserving emotion, and delivering content in the viewer’s native language instantly. We’re underestimating how fast this technology will become broadcast-grade, and how transformative it will be - not just for accessibility, but for creating multilingual content at scale and tapping into new markets.
What’s the biggest misconception people have about where TV is heading?
That accessibility is a niche concern. In reality, inclusive design benefits everyone. Captions aren’t just for deaf or hard-of-hearing viewers - they’re used by people in noisy environments, second-language speakers, and increasingly by default on social platforms. The idea that accessibility slows innovation is outdated; in fact, it’s driving some of the most exciting developments in TV - and offering smart broadcasters new ways to increase viewership and engagement.
What does truly inclusive TV look like in 2030—and what needs to happen now to make it a reality?
Truly inclusive TV in 2030 means that every piece of content - live or on-demand - is accessible, understandable, and engaging for everyone, regardless of ability or language. To get there, broadcasters need to adopt AI-driven tools like LEXI today to lay the foundation. It also means embedding accessibility into production and distribution workflows and embracing real-time multilingual support to reflect global audiences. The bonus? Greater inclusivity brings with it expanded reach, stronger viewer loyalty, and new monetisation opportunities across regions and demographics.
In a multi-platform, multilingual world, what’s the future of accessible media?
The future is intelligent, real-time, and everywhere. Whether you’re watching on a phone, headset, or smart TV, accessible media will follow you - powered by AI that understands context, delivers accurate captions and translations instantly, and adapts to your environment. For broadcasters, this presents a golden opportunity: creating content that resonates across languages and platforms, boosting discoverability, and unlocking new revenue streams through wider global distribution.
RAPID FIRE QUESTIONS
Fragmentation or consolidation? Fragmentation. Audiences want choice, and niche services thrive by serving highly engaged communities.
Linear schedule or On-demand freedom? On-demand freedom. Flexibility is the new norm - viewers expect to watch what they want, when they want.
One platform to rule them all or Specialist services? Specialist services. Personalised, content-rich platforms will win loyalty over all-in-one giants.
Subscription-based or Ad-supported? Ad-supported. With economic pressures and smarter targeting, free content funded by ads is gaining traction.
Binge releases or Weekly drops? Weekly drops. They drive sustained engagement and social buzz - better for long-term impact.
Local content or Global hits? Local content. Authentic, culturally relevant stories travel further when paired with accessible technology like captions and translation.
Traditional ratings or Engagement metrics? Engagement metrics. Time spent, shares, and interactions are more telling than raw viewer numbers.
Second screen or Single screen? Second screen. Viewers are multitasking - captions and companion content enhance rather than distract.
Smart TVs or Streaming sticks? Smart TVs. Built-in tech is catching up and offers a more seamless, accessible user experience.
Voice control or Remote control? Voice control. As accuracy improves, voice becomes the go-to for accessibility and ease of use.
Augmented reality or Virtual reality? Augmented reality. It enhances the viewing experience without isolating the user from the real world.
Short-form snackable or Long-form immersive? Both - but skewing towards short-form. Attention spans are short, but immersive content still wins when done well.
Personalisation or Shared national moments? Personalisation. Customised content experiences drive relevance - though shared moments still have cultural power.
AI-generated content or Human-made storytelling? Human-made storytelling. AI can assist, but emotional depth and narrative complexity remain human strengths.
Interactive formats or Classic narrative? Interactive formats. Emerging tech makes storytelling more participatory - perfect for younger, engaged audiences.