Marcos Milanez is Rakuten TV’s Chief Content Officer and responsible for the company’s Content strategy, acquisition rights and originals. Before joining Rakuten TV back in 2018, Marcos has also gone through other media companies such as Turner Warner Media, Vubiquity, World Wrestling Entertainment and TV Globo/Globosat, gathering over 20 years of experience in licensing content and TV channels across a variety of rights internationally.
Tell us what your role entails:
As Chief Content Officer, I am responsible for our content acquisitions strategy, the development of our Rakuten TV Originals and other departments (Marketing, Programming, Content & Marketing Country Managers) that liaise closely with Content.
What is your current priority?
Make sure we secure content that is locally relevant and with outstanding quality to our FAST, AVOD and TVOD offerings.
What are the top three trends you are observing in media and entertainment currently?
Which area of innovation in media and entertainment excites you the most and why?
Streaming is an area that excites me due to its fast-pace transformation on both technology and content strategy/offering.
What might "watching tv" look like by 2030?
Similar habits, different technology. Take FAST for example. It provides a linear Free TV experience, but just via a different method of delivery.
What is the last thing you watched?
Dune 2, amazing!
Who is the last person that inspired you and why?
Elite Marathon Runner Anya Cullings. She started as an amateur runner back in 2020 during the pandemic, and she’s now a professional elite runner. It just proves that with dedication and strong mental health anything is possible.
What would people be surprised to learn about you?
I did not watch Game of Thrones.
Why are you looking forward to the DTG Summit?
To engage and listen to other peers on their thoughts around the industry trends.
