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Television Beyond Imagination

The DTG Summit 2022

  • Welcome back to the DTG Summit! Across the day you’ll hear from speakers who will help you to spark ideas, create connections and reimagine the future of television. Register now!

  • What imminent changes are coming to content creation, consumption and distribution? Unveiling the findings of the State of the Nation 2022, proprietary consumer and industry research commissioned by the DTG, we will map the pain points and opportunities for the UK television industry within a global context and present the trends which reveal the story arc of television’s future.

  • As streaming giants battle for subscribers and the platforms encroach ever further into the consumer attention space, how should the industry respond?  What are the big shifts in the media landscape, who holds the power, what are the issues, and what needs to happen inside organisations to master these developments? 

  • ITV has recently announced plans to supercharge its streaming capability. In Q4 2022, ITV will launch a new free commercial streaming service, ITVX, powered by significant content investment which will deliver fresh, new programmes premieres every week, which will be free to watch, and exclusive to streaming at least 6 months ahead of TV schedules. ITVX will also offer viewers an option to upgrade to watch ad-free, and get access to BritBox UK. This significant new development for Britain’s biggest commercial broadcaster is being led by ITV’s Managing Director, Streaming interactive and Data, Rufus Radliffe, who will set the scene on ITV’s new strategic direction, talk more about the proposition and what it means for viewers and for advertisers.

  • Would your organisation be comfortable giving up control of its content to each individual member of the audience? Would you panic about what this would do to your creatives, talent, tech set-up and bottom line? With increasingly personalised content and audiences that are already ‘doing this for themselves’ do you fight it or find a way to enable it to stay relevant? BBC R&D’s Matthew Brooks will introduce Flexible Media, a flavour of Object Based Media which combines new commissioning, editorial, and technical approaches to media production. He’ll explain where we are now and where it’s going next.


  • TV2030: Fast forward to the next-gen viewing experience

    Stretch your imagination and let’s set a vision for 2030 and beyond.  As the industry prepares for a decade of change and development, you’ll hear predictions of the next revolution in viewing experiences and what our consumer proposition could look like 10 years from now.

    This will be followed by a Q&A with the audience.

  • With a fast-evolving media landscape in an increasingly competitive, digital world, what will the UK market look like in 10 years’ time? We ask you, the audience, to pose your questions to our expert panel. For example:

    • How can we sustain national TV propositions in a global ecosystem?
    • Will the TV industry develop into an even more diverse ecosystem shaped by cooperation?
    • Who will have access to the customer and does that matter?
    • What is required to win commercially in the future?

  • How can we deliver content at scale, cost effectively and sustainably through IP? Which technologies are critical to enable an all-IP future for content distribution by 2030?

  • TV and digital have converged, and addressable TV presents a huge opportunity to create relevance and impact.  This panel of broadcasters, advertising experts and brands share their latest thinking and unlock the opportunities for addressable TV in the UK.

  • The rate of new content being produced is not slowing down & streaming services are increasingly investing in exclusive content.  With an overwhelming amount of content, discoverability is critical for success.  But are viewers getting stuck in an endless scrolling loop, searching for something to watch?  What is the next step change in discoverability? What does that experience look like in the future? And what are the tools we need to help us get there?

  • As we work towards a new vision, TV needs to remain accessible and intuitive for all consumers and the values of public service media, in terms of impartiality, accuracy and cultural value become increasingly important. How do we take everyone on that journey, so that no viewer is left behind? 

    In this session, Sachin gives an insight into the work Ofcom is doing and shares his vision of which innovations will enable the next frontier of television and how it all fits together as we transition into the next gen.


  • Innovation isn’t about doing something cool for the sake of being cool, it’s about doing something new and useful.   Here are the Top 10 things to consider when fostering innovation, particularly in an industry when the consumers are in control.

  • If we are talking about live streaming, we have to talk about Twitch. Twitch is an interactive livestreaming service, where communities form around creators who share their passions, whatever they may be. And it is the creativity of our community and these creators which drive the evolving nature of the content on Twitch to now include everything from gaming to sport, music, chatting, cooking, fitness and more. In this talk, Paul Nesbitt, Director of International Insights and Measurement at Twitch will not only demystify the unique Twitch community but bring to life the role it plays as the new broadcast TV for Gen Z and what this means for advertisers trying to engage this audience.

  • Taking TV to new worlds: An intro to Metavision and the Metaverse

    The Metaverse and ‘Metaverse-like’ platforms are becoming the home to the next generation of audiences, providing new opportunities for TV and entertainment companies to connect with younger audiences. Rhys Hancock (Co-Founder and MD) will give insight into why TV is well placed to thrive in the Metaverse, as well as some of the work that Metavision (part of ITV’s Studio 55 Ventures) has done to connect TV and the Metaverse so far.


    Young audiences and the metaverse

    As more of their lives are spent online, children no longer want to distinguish their real life habits from their lives lived in the digital realm, whether that’s their identity (buying digital clothes for their avatar) or consuming, playing and interacting with content. Producers of video/TV need to be across kids’ passions and behaviours in order to make new content fit for purpose in the emerging metaverse.

  • The Metaverse is calling but what exactly is it and what does it have to do with the future of the TV industry? Is it a threat or an opportunity?  We’ve been told that to connect with the audiences of tomorrow, it’s a must, but how?  We examine the power of the Metaverse and how media companies can flourish when it comes to audience experiences, engagement and revenues.


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