Programme

Across the day, we will examine the forces that will determine long-term value creation: capital discipline, infrastructure readiness, policy reform, advertising effectiveness, AI deployment and the economics of audience attention. Registration from 8am with content 9am-5.30pm followed by networking drinks. The full programme is below!


8:00 am
9:00 am

Networking and Registration

9:00 am
9:10 am

Welcome to TV: The Bigger Picture 2026

9:10 am
9:40 am

Opening Keynote: The Big Plays – Media in Motion

The media industry is navigating falling subscribers, compressed profitability, and a wave of high-stakes structural moves that are redrawing the competitive map.

This keynote examines the industry through the lens capital markets and boards actually use: risk-adjusted returns, the fiduciary logic of consolidation, and the intangible capex case for brand and content investment. Drawing on the Netflix-Warner Bros talks, the BBC-YouTube partnership, the UMG situation, and the NBCU-Nielsen dispute, the session unpacks how investors read these moves and what the market is signalling to management.

The session closes with a five-year framework: who reduces risk and captures value, who carries structural exposure, and where the opportunities sit for advertising, AI, and the creator economy. Attendees will leave with a clear lens for interpreting the next wave of headlines, not just the current one.

9:40 am
9:50 am

The Future of TV: Regulation, Reform & the Media Act

As the regulatory framework evolves, what does government policy mean for broadcasters, platforms and audiences? Alongside the view from the Minister, and having chaired the Government's Future of TV Distribution Infrastructure working Group, Richard Lindsay-Davies will cover:

  • The Future of TV paper and its strategic direction
  • Key updates from the Media Act
  • The role of government in supporting innovation, competition and public value
  • How regulatory reform is shaping distribution, investment and long-term strategy
9:50 am
10:25 am

The A-List: Access, Audiences, Advertising in the IP Era

As the UK moves towards an IP-dominated future, the conversation is often dominated by infrastructure, policy and timelines. However, the real test of success will be much simpler – will the experience be better for audiences, and does it create more value for the industry?

This discussion cuts through the transition narrative to focus on three areas that will define the next era of TV: accessibility, audience access, and advertising.

We’ll explore how IP changes who TV reaches, how it is experienced, and how it is funded – from more inclusive and personalised services, to new models for discovery, engagement and commercial return.

Crucially, this isn’t about future promise. It’s about what is already possible, what still isn’t working, and what needs to happen next to ensure the shift to IP delivers real benefits, not just technical change.

10:25 am
10:50 am

What Advertisers Really Want from Broadcasters

From an advertiser’s perspective, the TV landscape is evolving fast and expectations are rising. This session explores what advertisers need from broadcasters to deliver effective campaigns and measurable impact:

  • Insights into how advertisers are feeling at the moment, what challenges they are facing and what is keeping them awake at night
  • What are the implications for the world of TV?
  • The importance of cross media measurement for advertisers
  • The effectiveness debate and the new to move on from brand vs performance or short vs long term
10:50 am
11:15 am

Coffee Break and Networking

11:15 am
11:45 am

The Attention Shift: Understanding Audiences in the YouTube Era

In an era of short-form content, mobile-first viewing, and multi-platform discovery, understanding audience behaviour has never been more critical. In this session, we will explore how audiences are evolving, what content resonates with them, and how cultural trends are reshaping the media landscape. 

Drawing on insights from YouTube EMEA, Andrea will reveal the key trends, genres, and viewing behaviours driving engagement today and how broadcasters, creators, and streaming platforms can harness these shifts to stay relevant and innovate.

11:45 am
12:15 pm

Interview: Streaming, Live Events & Retention Strategy for the 2026 World Cup

In this fireside conversation, Jane Stiller, Chief Viewing Officer at ITV, will explore how the UK’s leading commercial broadcaster and streamer prepares for a global sporting event at unprecedented scale.

Live sport remains a cornerstone of ITV's content strategy - driving mass audiences, cultural moments and commercial impact. Jane will discuss why live events continue to matter in an increasingly fragmented landscape, and how ITV positions sport as a strategic engine for reach and relevance.

The conversation will examine how you prepare for an event like the 2026 World Cup across three critical fronts:

  • Marketing at scale: Building anticipation and ensuring nationwide reach
  • Viewing experience and distribution: Delivering seamless access across linear and streaming, wherever audiences choose to watch
  • Platform strategy and retention: Using major live moments as a gateway to deepen engagement and drive ongoing viewing across ITV’s wider ecosystem

This session offers a behind-the-scenes look at how broadcasters turn a global sporting spectacle into a sustained audience growth opportunity.

12:15 pm
12:55 pm

The Creator Economy: From Individuals to Fully-Fledged Media Channels

The creator economy has evolved from a fringe movement into a fully-fledged media channel, attracting serious ad spend, audience loyalty and strategic attention from broadcasters and platforms alike. 

This session examines how media organisations can work with creators while protecting brand value and managing intellectual property beyond linear channels. 

We’ll explore video podcasts, platform crossovers and community-driven content, as well as the commercial models that make them viable. 

Attendees will see how pilots, partnerships, and digital-first strategies can test new ideas, revive dormant content, and unlock growth - gaining practical insights into collaboration, monetisation, and audience engagement in the creator economy.

12:55 am
2:00 pm

Lunch, Networking and Meet Our Partners

2:00 pm
2:15 pm

Microdramas: What Story Does the Data Tell Us?

This session sets the empirical foundation of micro-dramas by unpacking the key engagement trends, commercial signals and global adoption patterns that are driving strategic investment decisions in short‑form mobile content today.

2:15 pm
2:50 pm

The Vertical Challenge: How to Not Fall Short on Mobile

Mobile-first storytelling is reshaping audience expectations, with vertical video and microdramas emerging as one of the fastest-growing formats globally. But is this a sustainable business model or just the latest wave of hype? 

This session explores the commercial reality behind short-form, vertical content, examining who pays, how distribution works, and what a viable value chain looks like. 

We’ll assess whether markets such as the UK can replicate the success seen in the US and China, consider whether saturation is already a risk, and explore how AI-assisted production is accelerating scale. 

Drawing on practical examples, the discussion will cut through the noise to identify where genuine long-term business opportunities lie for broadcasters, platforms, and content owners.

2:50 pm
3:15 pm

The Future of TV Is Not as We Know It: In Conversation with Tony Pastor

This compelling conversation will explore how modern media brands are redefining what “TV” means in an era of platform convergence, creator-led growth, and audience-first content strategies.

Using Goalhanger’s evolution as a case study - from audio podcasts, through early video experimentation, to premium video output and major platform partnerships - the session will unpack how a new kind of media business is being built outside traditional broadcast models.

It will provide senior industry leaders with a clear view of how content brands are evolving beyond traditional TV, and what broadcasters, platforms and producers must do to remain relevant in a fragmented, multi-platform media landscape.

3:15 pm
3:45 pm

Coffee Break and Networking

3:45 pm
4:30 pm

AI Unlocked: From Experimentation to Operational Impact

AI is no longer just an experiment - the challenge now is how to embed it into day-to-day operations across the business.

This session explores how media organisations can move from isolated AI pilots to a coordinated, organisation-wide rollout. We’ll discuss how leaders decide where AI delivers the most value, how teams can be upskilled to use these tools confidently, and how to choose the right technology partners while maintaining strong governance and editorial oversight.

The conversation will also address the cultural shift required to adopt AI successfully -  from leadership strategy to cross-team collaboration and where organisations should focus their time and investment to deliver real impact.

4:30 pm
5:15 pm

Future Innovation: Room 101 - Spotting What’s Next in Media, Gaming and Tech

This session explores the most exciting frontiers for media and technology investment, from connected cars and VR to gaming and immersive experiences. 

Attendees will gain insights into emerging opportunities, audience engagement trends, and strategic risks, while evaluating which innovations are genuinely transformative versus which are distractions or “red herrings” – a true Room 101 approach to separating hype from actionable technology. 

Examples of early adopters and practical case studies will show how to balance bold experimentation with quality, relevance, and brand integrity, providing a blueprint for media companies looking to innovate without losing their audience.

5:15 pm
5:25 pm

Closing Remarks

5:30 pm

Drinks Reception and Networking

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