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Adipat Virdi

Adipat is an award nominated writer / immersive producer and has worked on various films, TV series and immersive theatre. 

Over the last two decades, Adipat has applied innovation thinking and knowledge to embed Immersive strategy at the core of global organisations (META (Facebook), Charlotte Tilbury, BBC, Virgin Atlantic, HSBC and Coventry University, amongst others). Here, Adipat has helped to develop: evolved / immersive audience engagement ecosystems; streamlined business processes; metaverse architecture; V-Comm (virtual commerce) blueprints; blockchain mechanics and cutting edge storyworlds and IP. 

Adipat has positioned himself as a leading thinker in leveraging emerging tech to deliver innovation-led frameworks (in all realities) for both social and commercial impact. Highlights include: designing and delivering an agile workshop / rapid prototyping framework for the BBC ‘Future of Content’ strategy across 50 BBC teams; delivering bespoke experience blueprints for various clients in the retail and entertainment sectors; building effective, immersive storyworlds for numerous IP;  curating the Centifolia conference and subsequent strategic report for the global perfumery industry to explore more ethical ways to design, produce and deliver fragrances through impactful storytelling. 

From a personal perspective, Adipat is working to pioneer how powerful XR narratives can deliver real world social change. To this end, his latest project centres around how we can eradicate forced marriages and honour crimes through building, and delivering, participatory engagement through an immersive storyworld. Empathy as software for advocacy.