Sarah Rose is President of 5 and UK Regional Lead. Based in London, she reports to Pam Kaufmann, President & CEO, International Markets, at Paramount. She oversees 5’s linear and streaming business in the UK, as well as maintaining commercial oversight of Paramount’s Pay TV brands – MTV, comedy Central and Nickelodeon – in the region.
Rose joined Paramount’s senior leadership team in 2020 and has been a driving force behind the commercial success of the company’s free-to-air portfolio in the UK, as well as the launch of Paramount’s streaming business in Canada.
In her previous role as Paramount’s Chief Operating & Commercial Officer for UK Broadcast & International Studios, Rose was responsible for key UK business functions and played a key role in devising and implementing strategy across Paramount’s free-to-air, BVOD and pay TV brands. For Paramount’s International Studio business, Rose also led all commercial and operational activity across its network of creative hubs.
Rose joined Paramount from Channel 4, where she was Chief Consumer and Strategy Officer on the Executive Team, responsible for Corporate Strategy, Consumer Insight and Data Science. She originally joined to helm the launch of Channel 4’s VOD service (All4) before moving to lead Commercial and Business Development.
Rose started her career as a graduate on ITV’s fast-track management scheme, eventually assuming the role of General Manager of ITV’s Digital Channels
She holds an MA in English and French from the University of Oxford and completed INSEAD’s Executive Management Course.
