Despite the surge in digital ad revenues, traditional TV continues to demonstrate resilience, with robust advertising and a flurry of deals, joint ventures, and M&A activity. But what impact does this have on the media ecosystem, and where is it all heading?
Maureen Kerr and Claire Tavernier delve into the heart of the media landscape, providing insightful analysis and commentary on emerging trends, from innovative streaming business models to AI applications.
As the first digital natives, Gen Z have sky-high expectations for personalisation, impeccable customer service and authentic experiences. Their decisions are informed and they are driven by purpose.
This presents challenges, but opportunities too, for those media businesses willing to listen to this influential cohort.
Our speaker shares where they think you should invest to attract this important demographic, sharing their routes to success and lessons they’ve learned by developing innovative, customer-centric and future-proof brands.
Are you curious about what is keeping senior leaders awake at night and how they prioritise their to do list?
Where do they get their inspiration from and what is their focus for the future?
Join us for a candid chat and hear invaluable insights, experiences, and strategies in navigating the dynamic world of media. Hear how they're tackling competition, building resilient brands and ensuring customer loyalty.
In October 2023, the UK’s communications regulator, Ofcom, launched a Call for Evidence asking for input on how changing audience habits, in particular the increase in internet-based viewing, will affect the future of TV distribution. It is now preparing a report to Government which will examine the impact of recent market developments, how audiences watch content, and the longer-term impact that internet TV distribution will have on current services and platforms. In this session, we’ll explore:
Jonathan Thompson, Chief Executive, Everyone TV offers insight into the future of free TV with a look at new streaming service, Freely. Jonathan will discuss the landmark collaboration between Britain’s public service broadcasters, which enables viewers to stream live and on demand content all in one place, for free. The session will explore changing viewer habits in a rapidly evolving industry, highlighting the need to embrace change and bring a new approach to distribution.
With the introduction of ad-supported tiers, password-sharing crackdowns, and major tech advances, the future for streamers promises to be increasingly exciting and dynamic, but which platforms will dominate the so-called streaming wars and what the ecosystem looks like in the future is still up for debate.
In this session, we ask our panellists:
Ad-supported streaming
While an AVOD streaming subscription isn’t an entirely new thing, many of the key players are solidifying their spot in the ad-supported club by introducing a tier that peppers consumer binges with ads to help with revenue streams. What does the growth of new ad-supported streaming mean for the industry?
Engaging fans and boosting revenue through DTC
Amongst the areas that have been witnessing growth is D2C. What lessons have been learned over the past year, how are these businesses thinking about the stickiness of their brand and what’s their approach to measurement?
The rise of FAST
We examine FAST’s prospects, the impact of FAST channels on the future of television and explore the question, has the market become too saturated?
We go behind the scenes to learn how to use data, design, and ethics to put consumers at the centre of the product experience.
Here’s a few topics we’ll be exploring:
Content is becoming increasingly hard to find and arguably more expensive for the consumer.
In this session, we examine how current content platforms are personalising the way customers connect with the content they love and are offering more ways to discover new content, with ease. We critique where there is room for improvement - including navigation, use of metadata, voice controlled search. And we predict what content discovery mechanisms we'll all be relying on, come 2030.
In this session, we’ll examine the key trends in immersive, collaborative and personalised environments.
Whether it’s cutting-edge apps immersing viewers in a virtual environment through goggles or the adoption of augmented reality to transform experiences, we’ll discuss which technologies are set to make a significant impact on viewers and ultimately have the potential to increase viewer retention and loyalty.
GenAI can have a huge impact on how we make content, access information and synthesise data for great insights and has the potential to reduce the friction between accessing, sharing, and collaborating with information.
In this session, leading tech and media industry experts discuss the big questions:
The M&E industry is only just starting on its journey through a decade of massive change. Are you ready?
AI is no longer the next big thing – it is the now big thing and, in a short space of time, has become a transformative force revolutionising creative industries.
The applied technology is not only about enhancing productivity, it’s rewriting the game and setting a stage for new interactive and personalised content experiences which offer more choice, flexibility and conversational response for viewers.
Our speakers will unlock AI and explore the keys to pushing creative boundaries. In this segment, we take a deep dive into the benefits of AI for media, work out where the opportunities lie, and showcase cutting edge use cases from some of the biggest brands in TV.
Be prepared to explore the limitless possibilities and the concrete applications of a technology that not only are we still shaping, but that will continue to shape us.
In a rapidly evolving media landscape, the definition of "TV" is undergoing a profound transformation. While linear broadcasting remains a cornerstone of the UK TV experience, the convergence of streaming, social, gaming and viewing has reshaped the narrative. Join us to explore the pressing questions:
Join us for a deep dive into consumer experiences, consumption trends, and the future of television as our expert speakers share their insights and predictions.
The digital revolution has transformed TV consumption we examine the tectonic shifts taking place in the worlds of distribution and content.
Together, we’ll explore the nexus between innovation and regulation, analyse the initial findings of Ofcom’s examination of the ‘Future of TV Distribution’ and discuss the government’s vision for the UK media sector.
We'll take a deep dive into the evolving power dynamics amongst broadcasters, platforms, and content creators and ask the questions: “In the battle of distribution platforms, what’s next?"
In today's TV landscape, choice abounds, offering a seemingly inexhaustible array of content. But as the quantity of content increases, so do the challenges associated with navigation and discovery.
Our speakers will explore the leading approaches and tech advances that are enhancing seamless navigation, leveraging metadata, and embracing voice-controlled search to enhance consumer accessibility and experience.
Going beyond the home screen, we ask how we revolutionise the customer experience to help consumers choose, not just give them choice?
Join us, as we leap forward into the next phase of content discoverability.
Getting to the consumer is no longer enough… you need to get to know them. The power of connected TV is in understanding audience behaviour and targeting identities, not just demographics.
That always starts with compelling storytelling – the cornerstone of our sector. We’ll discuss the importance of seamless strategies where content captures audience imagination and advertising enhances the viewer experience, not interrupts it.
From using AI to understand your audiences, to leveraging data to supercharge hyper-localised, hyper-personalised and interactive experiences, we’ll consider how we go beyond just reach and make meaningful connections.
