Alex joined Channel 4 in 2012 and has been part of the evolution of the channel’s VOD service through its digital transformation – from 4oD, to All 4 to Channel 4 streaming, the UK’s biggest free streaming service. Alex is Head of Streaming Editorial, UK & International, heading up the Platform Editorial team, leading on Channel 4’s personalisation strategy and driving innovation in content presentation on platform, as well as having recently led on C4’s FAST venture in the US.
Alex started her career in TV working in social media and was nominated for a BAFTA in New Media in 2011 for her contribution on E4’s hit show Misfits. She is also a qualified professional coach, having recently received a distinction in her Level 5 apprenticeship.
