Cyrus leads international business development for metaverse content at Meta, driving strategic partnerships across their virtual reality, mixed reality, augmented reality and avatar products and services.
Cyrus joined Meta from the BBC, where as Head of Digital Partnerships, he forged key partnerships with tech companies, start-ups and digital agencies, negotiating distribution deals and partnering with the industry on innovation projects. Before joining the BBC, Cyrus founded an online video production company and worked as a lawyer at the international record label Ministry of Sound.
