Deep Bagchee

Deep Bagchee is Chief Product Officer at ITV, where he has led the product definition, strategy and launch of ITVX. He joined ITV in November 2021 as the company’s first Chief Product Officer, tasked with the launch of the ITVX product in his first year in the role. The ITVX launch has helped ITV achieve a 49% increase in streaming hours in the first 6 months and hit one billion streams in the first 4 months since launch.

Before ITV, Bagchee was Chief Product Officer at The Economist Group where he worked on improving The Economist’s digital subscription offering and re-launching Espresso, a product targeted at newer and younger customers at a lower price point. Before that he was SVP of Product and Technology for CNBC where he led the digital transformation of CNBC’s digital offerings and technology over a 3 year period that helped CNBC deliver content to a record 115 million unique users in March 2020 at the start of the Covid pandemic.

Bagchee has also been Managing Digital Editor and Head of Digital for CNBC International’s operations in Europe and Asia, leading all digital content. He’s served as a board member for Digital Content Next (DCN), the leading online publisher association in the U.S., where he helped work on publishers’ combined approach to big tech platforms.

TV | The Bigger Picture

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